Non-conventional promotional ideas
We had our bloggers geek-up on Saturday and it was held on this charming café here in Davao – the interior is so homey and have a tranquil ambiance – well, coffee shops I think should have that character, but what caught me were their door step logo mats, more than a foot pad, I thought it was a very effective and unique way in publicizing their café brand – the mat has a steaming cup and their café logo inlay, I’m not actually interested on the mat, I was more than interested on where they’ve had it done. I think it’s also perfect for my home’s doorstep – with our family name printed on it.
The café lanai ground also have something that interest me – the green grass textured carpet – it gave me a perfect idea on what to use for my friend’s next trade show flooring exhibit, trade show carpet like this looks very clean organized and neat, very convenient to install even women can do it and the best part – very easy to restore.
I think having a logo canopy with bold business name to compliment the carpet would be very inviting for the prospective clients; I think I should give this idea a go.
I just realized that in today’s competitive business environment promotional strategies shouldn’t just be confined on the traditional media, you have to go for out of the box and try non-conventional way to have your business name noted and recalled and what can be more fitting than having to try these ideas. I’m pretty sure it’ll work perfectly.


